3 Fundraising Tips for End of Year Appeals

As the year comes to a close, I hope your Giving Tuesday campaigns were successful. Here are a few key insights to guide you through the final stretch:

Make sure to take a look at your appeal on a cell phone before you send it out.

A whopping 55% of emails are opened on mobile devices (eMarketer).

Use a personal sender name instead of your organization name to boost email engagement.

A fundraising email test by NextAfter showed that this simple change led to a 21% increase in open rates.

Make sure to send a final appeal email—or a few—during the last week of the year! Use this opportunity to emphasize the giving deadline and create a sense of urgency in your message.

Nearly 47% of nonprofits’ online revenue is generated during this critical period (DonorBox).